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Yes, the "save for an emergency" attitude has definitely changed over the last years in America.
Most of the attitude change is due to consumerism, new inventions, new technologies, and the good old "keeping up with the neighbors" mentality.
The media has made many consumers believe that bigger, newer, and modern is better. Also, brand names have been advertise as prestigious and adding prestige to people who use them/buy them. Last, but not least; easily obtaining credit cards have change the spending attitude of consumers to the point of living well beyond their means.
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