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you are starting off correctly by finding out what your potential clients need. you don't have to have the lowest price, but a fair price. If they have to drive 30 miles to save a few dollars (especially w/ gas prices) they will still come to you. look for deals from suppliers so you can have sales and specials. concentrate on "disposable" items (less cost, faster turn around). don't want all your funds tied up in expensive cameras, lenses that only one person might want if they are in the right place at the right time. but if you get regular orders for film, paper etc that is steady cash flow. also consider seminars by a local photographer - things to bring people in the store more often.
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