|
Actually, drug companies pay huge sums to marketing consulting firms to come up with a cutsey name that somehow reflects the medication function with hope, control, and modernism and all that other stuff. I remember one marketing consultant was paid millions by Intel to come up with the brand name "Pentium." This is pretty much the same thing.
The generic name of the medication is set by the INN, a division of the World Health Organization (WHO). Typically, somebody (either a drug company or researcher) applies for a name for a new drug through the INN, and they establish a common international name, although the US Adopted Name (USAN) may be different.
|