I recently did a direct mail for a photography business. I mailed 500 postcards to

[Daniel D]

people that had over 80k? I recently did a direct mail for a photography business. I mailed 500 postcards to people that had over 80k?
I recently did a direct mail for a photography business. I mailed 500 postcards to people that had over 80k?
for yearly income. I was curious what I should consider a decent respose for 500 mailed and how long I should wait before I consider a new marketing program or additional mailings?

[Dr. Sam]

Liek your question, repetition is the key to success in direct mail. Mail to the same people 2-3 times and your reponse rate will go up each time. Well, your overall response rate, that is. If you got 2-3% the first time, you will pick up an additional 1% each successive time. Roughly.

Try to earmark some of the income from a direct mail campaign for the next level of mailing, too. Plow some of your return back into this investment.

[V2K1]

If your only target refiner was 80K+, you'd better be selling studio portraits, weddings or other family-oriented stuff.

Middle class doesn't buy any other kind of photography.

HTH
V2K1