I recently did a direct mail for a photography business. I mailed 500 postcards

[Daniel D]

to people that had over 80k? I recently did a direct mail for a photography business. I mailed 500 postcards to people that had over 80k?
for yearly income. I was curious what I should consider a decent respose for 500 mailed and how long I should wait before I consider a new marketing program or additional mailings?

[Roberto]

why did you choose such a limited test market (80k) is limited and those folks tend to be very busy running and or making their money (upper-middle class), your response time should be no longer than a month... get with the post office and see if you can get better bulk mailing rates... keeep your receipts as they will be needed for tax time.. also try the market around 25-50K wider and theses folks have more spendable income... especially for a market of convience